YUSRA GCSE MEDIA BLOG

  1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community?  to provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent stereotypes and how they are presented based on people's ethnicity. For example, Kanya King is a female scientist, which subverts stereotypes...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? Both nostalgia and intertextuality 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The advertisement's entire concept is around luxury and fanciness, showcasing the chocolate's richness and urging viewers to purchase it due to its great flavour. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? British actress Audrey Hepburn was selected by Galaxy because, from a strategic standpoint, she embodies tradition, refinement, and grace. 4) What is intertextuality? when two media texts are suggested or mentioned in one another. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday: both are situated in the stunning nation of Italy,...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. The majority of 1950s advertisements portrayed women as moms and housewives. They were instructed to act in specific ways and adhere to predetermined standards. Women were also expected to appear a specific way and behave a certain way. They were supposed to wear cosmetics and seem well-groomed while taking care of their families and taking care of the home. Finally, after World War II, women were expected to be content with their roles as housewives and mothers and return to their normalised, stereotyped lives. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Rhyming words are used in the heading message to highlight how the product will benefit the reader. 4) Analyse the mis...

   Introduction to advertising: blog task  Look at this Skittles advert: Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The slogan is an example of a persuasive method in action since it demands of the audience that they purchase the product. Since it is a rainbow motif, it also ties in with the colour scheme.  Setting/color scheme: The background is an image of the sky, which serves a function since the rainbow-coloured colour scheme alludes to rainbows that are seen in the sky. Furthermore, the rainbow colour scheme is explicitly displayed as a whimsical selection of hues, serving to identify the colours of the product itself (skittles come in a rainbow of colours). Images of the product ...

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films are very different to Hollywood blockbusters like Black Widow. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses   2) What is I, Daniel Blake about? An award-winning independent British drama film is called I, Daniel Blake. After becoming ill, the main character, Daniel Blake, 59, who has worked as a joiner for the majority of his life in the North East of England, requires assistance from the State for the first time. He meets Katie, a single mother, and her two small children, Dylan and Daisy. The only way Katie can get out of the one-room homeless hostel in London is if she takes a flat around three hundred miles away.    Leading a one-man campaign of compassion that will change the lives of a struggling single mother (...

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel studios, Walt Disney studios and Disney+  2) What is conglomerate ownership and how does it link to Black Widow? most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The major characters are portrayed by well-known actors, thus it must have been a very expensive and upscale production because so many contemporary places are shown. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Because they already have foll...